Despite the quality of its content, Executive Travel's infrequent publication and poor digital presence meant it played a small role in the fast-moving world of frequent travelers.
Talking to users should be easy for travel media brands, but a few have managed to dominate the conversation (like LP and Travel Channel) while others surprise despite their size (like Fathom).
Not much of a shocker, such is the state of the legacy magazine business these days.
The transaction is official, which means the real work now lies ahead.
At AmEX, the magazines' sales teams have long been hamstrung by a lengthy approval process so as not to run afoul of banking regulations. Expect a quick bump in ad page sales as soon as the new owners start running things.