The Hoxton Hotel has launched ‘The Good Rate’, a new initiative designed to reward guests who choose to travel more sustainably whilst staying at its hotels.
The intense relationship with digital nomads could be cooling off, as hotels increasingly turn "hybrid" and map out a future that focuses on permanent bases for corporations.
Lifestyle brands often lose their appeal when global companies take over. But Accor seems to recognize this in creating a standalone entity with Ennismore to maintain cool factor while building a global reach.
Given a pandemic that has travelers favoring more open spaces, luxury tented accommodations stand to be a popular business line for the Hoxton team if they decide to go from pop-up to permanent.
Locally curated retail provides hotel brands with an opportunity to continuously evolve and stay current within a neighborhood, all while deepening their connection among guests and the local community.
The lifestyle hotel space has gotten very crowded, especially over the last 18 months. But it appears Life House has a viable fallback plan in place in case expansion plans don't work out.
While The Hoxton range of hotels is pretty wallet-friendly, they only work in certain key cities. By taking the best aspects of the brand but at a much lower cost base, owner Ennismore might just have chanced on a winning strategy with NoCo.