Humans have a way of mucking up the works sometimes, especially when you're talking about the initial adoption of new technology like self-driving cars. The test and learn approach will one day solve this problem too.
Qantas is making some very smart and bold branding moves. The timing of this collaboration with Tesla around the launch of the Model S is only the latest.
Airbnb has been adept at partnering with brands that coincide with its vibe and Tesla certainly fits right in.
Sounds like fun, if you can afford it.
As the appropriately green-tied and iconically white-moustached Dutch gentleman says on the video: “It’s absolute progress.” For Tesla, at least.
The Hyperloop debut is more for design snobs and Musk fanboys than practical transportation planners. The release might get the conversation going, but actual execution remains decades away.
Despite the headline, this electric car company was more about building the infrastructure that would support the vehicles rather than creating ambitious new technology that would lead the way. In this case, the ambitious beat out the prudent.
If you're trying to argue that you are transforming transportation in one of the more radical ways since the invention of the car, it doesn't hurt to be able to make a splash now and then. Especially one that gets your critics wet.
Kudos to Musk and co. for hitting the first mark that really matters for a car company -- especially one that wants to reinvent transportation.