taylor swift Archives

Airlines

Taylor Swift Gets Special American Airlines Super Bowl Flight: AA1989

This zero-cost marketing move by American helps associate the brand with the Super Bowl buzz in a fun way.

Gordon Smith | 5 months ago

Tourism

AirAsia Gets Into Event Ticketing, But Sorry, No Taylor Swift Tickets

A whole year has passed since Tony Fernandes declared his superapp would exclusively focus on travel, and so far, he seems to be sticking to the script.

Peden Doma Bhutia | 5 months ago

Short-Term Rentals

Airbnb Digs Deeper Into the Affordable Housing Issue

What down market? These short-term rental startups just raised multimillion dollar rounds.

Srividya Kalyanaraman | 6 months ago

Short-Term Rentals

Short-Term Rentals See Rising Demand from the Super Bowl, Olympics, and More Taylor Swift

2023 taught short-term rental managers a lesson in pricing around big events – 2024 will be the year to apply those lessons.

Srividya Kalyanaraman | 6 months ago

Tourism

Taylor Swift’s Singapore Concert Sparks Tourism Boom in Southeast Asia

For an events-led tourism destination like Singapore, the Taylor Swift concert has been music to the coffers, errr… ears!

Peden Doma Bhutia | 6 months ago

Tourism

Latin America Gets a ‘Swiftie’ Bump: Achieves New Record-High

The global Travel Health Index rose to 105, continuing the trend of surpassing pre-pandemic levels and setting a new benchmark. Latin America, propelled by the Taylor Swift Eras Tour led the score, soaring to an all-time high regional index of 117 in November 2023.

Saniya Zanpure | 6 months ago