Taylor Swift Canceled Her Concert, But Vienna Still Gets a Tourism Boost
Skift Take
Taylor Swift is so influential that a destination can still get a tourism boost even when she doesn't perform.
Even though Vienna won't be hosting a Taylor Swift concert this week, it's still getting a tourism boost from her fans.
On Friday, hundreds of fans created their own concert as they sang along to Swift songs on the streets of Vienna. Organizers canceled Swift's scheduled shows after authorities stopped an attack.
The concerts — each sold out — were set to take place on Thursday, Friday and Saturday at the Ernst Happel Stadium, which seats 65,000. Ticket-holders are going to be
