Considering that there was little interest from other suitors, it's a smart move by the country to make sure it's not in careless hands.
Smart move by Ryanair to partner with others to test the feasibility of the routes. If they work, expect to see Ryanair go it along eventually.
Expect to see some Iberian Air-style pains as the new ownership seeks to undo complications from years of government control.
It will be interesting to see how Neeleman and company position TAP. Will the center of Lusophone aviation shift to Brazil?
Considering TAP's 77 weekly flights from Portugal to Brazil, Neeleman believes TAP and Azul can create a real network together.
Europe's legacy carriers are struggling with bloated executive ranks, over-compensated staff, last-gen airplanes, and competition from low-cost carriers. It will rarely end well for them.
If TAP could leverage its cultural heritage to become the network of the increasingly important, and always unique Lusophone world, it would be able to make a bigger play than it does now.
Travel brands are particularly well-positioned for real-life ambient marketing that portray experiences better than a staid graphic ad.
TAP's route network indeed would be valuable to a potential suitor but you do have to wonder when the CFO drums up a potential sale by saying other airlines are sniffing around all the time. Doth he protest too much?
A merger between the three airlines based in three different continents would create an economic powerhouse and establish Brazil as the South American leader in aviation, but such a takeover remains unlikely.