Articles tagged “sxsw”

The 2022 edition of South by Southwest came to a close on Sunday. This highly anticipated return to in-person experiences in Austin, Texas, was augmented by many sessions streaming online. The success of this edition marks a return to a sense of relative normalcy for tech.

The dramatic uptick in companies that want a space at South by Southwest’s Wellness Expo reflects the rise of the industry and shows how brands are increasingly trying to reach this wellness-minded audience.

It makes sense that the City of Fort Worth and Visit Fort Worth leveraged SXSW's cool factor and global tech audience to help reposition the destination brand around innovation and creativity. The question now is how to keep that momentum going moving forward.

The mayor and economic development leaders in Washington, D.C. are using SXSW as a platform to promote how the city supports female and minority entrepreneurs, more so than most U.S. cities.

Chatbots offer the first glimpse into a future where meeting and event planners can deliver mass personalization at scale using artificial intelligence.

There's a growing conversation in the U.S. about how city governments and convention bureaus can better pool their resources to promote their local startup and research communities to convention organizers.

More convention bureaus like Atout France should adopt an influencer campaign strategy to drive a higher level of digital engagement around both industry and non-industry events.

The national conversation around the need for more diversity and inclusivity in the technology and advanced industry sectors is moving to the forefront in the meetings industry, as more organizations realize the value of inclusivity to drive success on a global stage.

Tune in to hear how the experts put on big, non-boring events — and how they think social media is changing attendees' experiences.

The executives behind the success of SXSW and Bonnaroo say they're developing more varied event programming bringing together as many creative elements as possible, so brands have more opportunities to engage attendees at different levels throughout the event experience.