Articles tagged “sweden”

The distance between a positive, and awareness-raising scheme like this is unfortunately not too distant from some of the hipster hotels and fake trends we see to often in travel.

The addition of Abba's museum to Stockholm's skyline helps cement the power of pop as an institution and stakes out a territory somewhere between art museums and Universal's Harry Potter theme park.

The Nordic food fad is excellent for promoting what can be done with local ingredients and an impressive imagination, as well as how relatively simple it is to give visitors a good reason to travel to your destination.

The Air France music-in-the-sky app is a great marketing innovation, though beyond that "gimmick" hopefully they keep adding new tricks to keep it fresh.

Loss-making SAS has been in need of an overhaul for several years, but critics look to failed cost-cutting plans of the past and question whether a full turnaround will be possible for the airline.

Sweden is using its growing wealth to focus on infrastructure projects that will spur growth. And in places where the rail Vs. cars debate isn't total nonsense, that means investing in high-speed rail.