Articles tagged “survey data”

We surveyed the industry to uncover the most successful storytelling strategies, and how destination marketing organizations are positioning themselves in 2020. Here’s what we learned.

Customer-experience software companies Medallia, which is planning to go public this year, and Qualtrics, which SAP has just acquired for $8 billion, are receiving cash injections that should rev up their services. That's significant news for travel businesses that depend heavily on positive customer sentiment but increasingly face customer survey fatigue.

Don't be jealous of residents from these U.S. zip codes, which generate the most hotel and flight bookings. Travel is the rare thing you buy that makes you richer no matter where you're from.

Affluent travelers are often targeted by travel brands due to their huge spending power. Making assumptions about this segment based purely on their high incomes, however, is likely to be a mistake.