Articles tagged “super bowl”

Good morning from Skift. It's Monday, February 14, in New York City. Here's what you need to know about the business of travel today.

Don't get us wrong: Expedia, Vrbo and Booking.com will all get mileage out of their in-game or pre-game Super Bowl ads. But they lack breakthrough potential.

Los Angeles keeps defying the odds when it comes to city appeal in a pandemic. But it does check off all the key boxes that travelers now seek: drive and fly leisure destinations, plus warm weather year-round, beaches, and major events. It's no surprise then that the Super Bowl is going to help accelerate its rebound.

Hopper aims to be a big player in short-term rentals, and it's still under development cancel-for-any-reason feature could draw a ton of positive attention from hosts and guests. It could either mean a ton of red ink for Hopper or, if successful, spur competitors to scurry to offer knock-offs.

Will Booking.com, Expedia.com or Vrbo create Super Bowl ads that everyone will be talking about in the days after the Big Game? We haven't seen them yet, but so far it sounds as if they are trotting out very predictable and familiar themes.

It's the biggest pizza day of the year, but no pizza chain wants to spend top dollar for TV advertisements during the Super Bowl. Instead, companies have other plans to bring customers to their stores.

Feeling pigeonholed, the expense-tracking company is betting big on the Super Bowl to break free.

The chain is the only pizza provider in the U.S. offering beer delivery. But how far can alcohol really take it?

A genius marketing move or a waste of money that's more flashy than effective? That's the debate that many destination marketers are likely having as they wonder if Tourism Australia's ad will be a huge win or a major interception.

From what we've seen so far, travel brands with Super Bowl teasers are staying away from the culture wars and focusing on sending neutral messages with universal appeal. And while it's important to draw attention to certain issues, it's refreshing to watch light-hearted advertisements, too.