What Is Expensify Thinking With Its Pricey Super Bowl Ad?

Expensify is entering the advertising world in a big way with a $5 million bang, running its first television advertisement ever during one of the most-watched broadcasts in America: the Super Bowl. The corporate travel and expense management company wants to drastically broaden its user base, reaching beyond the corporate travel market. Arguing that every employee has a need to track expenses, the ad will kick off a larger social media campaign with the hashtag #ExpensifyThis. Two other travel companies will have an ad at the event this year as well: Turkish Airlines is returning for its third year, plus Super Bowl veteran Disney. The game, which is between the New England Patriots and the Los Angeles Rams, will be held Sunday at Mercedez-Benz Stadium in Atlanta and broadcast by CBS. The network is charging a record $5.25 million per 30-second spot. “Our goal was to reach the widest audience possible,” Expensify CEO D