Starwood Unveils First Video of New Starlab Innovation Studio
Photo Credit: A screen grab from the new video showing Starlab Library. Starwood Hotels
Skift Take
Can cool high-tech offices in a hip Manhattan 'hood help attract the best design and digital visionaries? That's a rhetorical question.
Starwood Hotels launched its new Starlab “brand innovation studio” in New York’s buzzy Garment District in November, and today it’s unveiling the first Starlab branded video, created by NYC-based Plus agency.
The sleek $12 million studio is designed to bring together Starwood’s design and digital teams in an urban environment where some of the world’s best designers and digital creatives want to be.
While the two divisions have collaborated at Starwood HQ in Stam
