Seoul-Based Travel Platform Launches Expert-Led K-Beauty Tours
Photo Credit: A traveler receives personalized beauty consultation at a drugstore in Korea. NOL Universe
Skift Take
Knowing about Korean skincare from a YouTube video is different from standing inside an Olive Young store with 400 serums and no idea which one won't irritate your skin. NOL World is looking to solve that confusion.
NOL World, Seoul-based travel arm of Yanolja-owned NOL Universe, has launched a Personalized K-Beauty Curation Tour to turn skincare and short beauty treatments into a sellable experience.
The tour begins with a one-hour consultation in which a beauty expert analyzes skin type and concerns. After the consultation, an expert leads a curated shopping session through Korea’s leading health-and-beauty stores. The shopping component is meant to be efficient. Guests get a shorter, more targeted path through Seoul’s crowded beauty aisles.
“In the past, travelers often added beauty experiences to their itinerary after deciding to visit. Recently, however, we are seeing growing demand from visitors who specifically want to experience the home of their preferred Korean cosmetics brands or book particular beauty services as part of their trip planning,” Sujung Lee, global strategy planning leader of NOL Univer
