Articles tagged “sonder”

The implementation of the Marriott partnership can't come soon enough for Sonder, and it won't kick in until 2025.

Major hotel groups are playing Pokémon with their loyalty programs. Instead of collecting rare game cards, they're adding new sets of travelers to their databases. Gotta catch 'em all.

Today's podcast looks at Marriott's partnership with Sonder, Mallorca's short-term rental shrinkage, and the airports with the most non-stop destinations.

Marriott International has entered a long-term licensing agreement with Sonder Holdings to add over 9,000 rooms to its portfolio under a new "Sonder by Marriott Bonvoy" collection, contributing to a projected 2024 net room growth of 6-6.5%.

Sonder gets new marketing and distribution power through the licensing deal. While a positive, this isn't a panacea for Sonder's fundamental problems.

Sonder has recently struggled, having not been profitable since going public in a blank check deal in 2022. The heft of Marriott's distribution system will boost the company. Marriott will gain access to Sonder's units, many of which are roomy apartment-style lodging and in neighborhoods where it's hard to build hotels.

Sonder is on a painful drive to rid itself of bad leases, to renegotiate others, and then it has to restate two years of earnings. This isn't easy stuff.

The easier route for platforms to scale listings is to contract with property managers. But Airbnb thinks that the secret sauce is individual hosts.

Sonder's second notice of potential delisting is for a different reason than the first notice a year earlier. Neither, though, is a good look for the struggling company.

Landlords approached Sonders' rivals to take over properties where Sonder was trying to renegotiate terms or exit from master leases.