There’s no Taylor Swift Eras Tour in 2026, and the future of consumer spending remains murky. That doesn't mean the travel industry is any less excited about live tourism.
The real tourism winners? Those who bet early on celestial tourism while others are still looking skyward wondering if anyone would actually travel for a 100-second show. (Hint: Many people will.)
In 2024, tourism pivoted to Live Tourism, with travelers chasing events and moments over destinations. Emotional, communal experiences dominated itineraries, transforming how brands package, promote, and deliver travel.
Many smaller cities on the path of totality with short-term rentals have reached 100% occupancy, according to AirDNA. But larger cities aren’t far behind.
The solar eclipse will have a minimal impact on air travel, but airlines are operating a slew of flights that will give flyers a special view of the once-in-a-lifetime event.