Articles tagged “sojern”

Europeans' propensity to book last-minute flights more frequently that U.S. road warriors has more to do with the flight-marketing tactics of Ryanair and EasyJet than it has to do with mobile adoption.

It is about showing somebody an ad in the exact right timeframe, and for the exact right product, in the place that they want to go. Get the report, get deeper insights into travel booking tech.

Advertising technology is driving a programmatic sea change in online bookings. To understand these changes, get the report.

The majority of U.S. hotel bookers aren't booking on mobile, and don't book the day of their stay -- although things are trending in that direction. Travel marketers need to cater to the trend, but can't overlook the variety of consumer behaviors and devices in play.

The global travel industry is going through a lot of disruption, and the biggest sectors include the sharing economy and ground transportation, as well as one large potential winner in the hotel booking sector.

Sojern claims more than 500 travel industry customers, and it opened an EMEA office in London this year. So the company seemingly is in growth mode in a market with strong opportunities, but on the other hand Sojern is playing in a crowded space.