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Announcements
Now that everyone has a soft brand we're looking forward to see what they do with them.
Grant Martin, Skift | 8 years ago
Hotels
Hyatt's new soft brand is being positioned as a luxury experience for the social media-savvy consumer seeking individual character and a realistic price point in their accommodations. It also provides Hyatt the opportunity to move beyond hotel lodging, which poses all kinds of potentially exciting scenarios.
Greg Oates, Skift | 8 years ago