What's Next For Boutique Hotel Pioneer Richard Kessler

When Richard Kessler founded the Kessler Collection in 1984, the U.S. had few boutique hotels.

Inspired by Europe’s small, independent hotels and bed-and-breakfast lodgings, Kessler discerned that travelers would pay up to stay in novel places. Today, he has 10 high-end hotels, all part of Marriott's loyalty program and the largest Autograph Collection franchisee.

Boutique brands and experiential travel are among the hottest trends in hospitality. To stand out, “you darn well better do something pretty outstanding,” Kessler said in an interview with Skift. We spoke with Kessler to discover how he became a leading voice for luxury hotels in the U.S. South and what's next for his brand.

Kessler began testing experiential luxury in 1999 by opening the Casa Monica Resort & Spa in St. Augustine, Florida. The former co-founder and president of budget brand Days Inn tapped into a deep market for unique luxury accommodations.