Wyndham Launches a New Independent Lifestyle Brand: Trademark Hotel Collection
Deanna Ting, Skift
Like everyone else in hospitality, Wyndham finally has its own soft brand collection to boot.
3 years ago
Deanna Ting, Skift
Like everyone else in hospitality, Wyndham finally has its own soft brand collection to boot.
3 years ago
Deanna Ting, Skift
We already knew Hilton feels it needs more brands to compete, but weaving this particular "soft brand" into the fold, for lack of a better description, feels a bit like it's more of a blanket statement kind of brand, than one with a truly carved out identity. Or one that doesn't "occupy the same swim lanes" as some of Hilton's other brands — something Hilton CEO Christopher Nassetta has been critical of, in particular, with his company's biggest rival, the 30-brand juggernaut, Marriott.
3 years ago
Grant Martin, Skift
Now that everyone has a soft brand we're looking forward to see what they do with them.
4 years ago
Greg Oates, Skift
Hyatt's new soft brand is being positioned as a luxury experience for the social media-savvy consumer seeking individual character and a realistic price point in their accommodations. It also provides Hyatt the opportunity to move beyond hotel lodging, which poses all kinds of potentially exciting scenarios.
4 years ago