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Articles tagged “soft brands”

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Hotels

The Value of Staying Independent in an Increasingly Soft Branded World

Despite the appeal of the soft brand model, independent and boutique hotels will always be key players in the market.

TravelClick + Skift | 6 years ago

The Value of Staying Independent in an Increasingly Soft Branded World
Free Read

Hotels

New Insights Deck: Soft Brands — Weighing the Risks, Rewards, and Realities

The soft brand model has benefits for large hotel chains. But is it equally beneficial for independent hotel owners?

TravelClick + Skift | 6 years ago

New Insights Deck: Soft Brands — Weighing the Risks, Rewards, and Realities

Hotels

New Skift Research Analyst Session: Hotel Owner Operating and Branding Strategies

In our view, hotel owners stand to gain, as online travel agencies, brands, and disruptors like Airbnb all battle it out. Subscribe to Skift Research to learn more.

Rebecca Stone, Skift Research | 6 years ago

New Skift Research Analyst Session: Hotel Owner Operating and Branding Strategies

Hotels

Small Luxury Hotels CEO: Soft Brands Aren’t Hurting Our Business

There's nothing better than a travel CEO, like Filip Boyen of Small Luxury Hotels of the World, who isn't afraid to speak his mind.

Deanna Ting, Skift | 6 years ago

Small Luxury Hotels CEO: Soft Brands Aren’t Hurting Our Business

Business Travel

Soft Brand Launches and the Threat to Luxury Hotel Collections

While soft brands aren’t a new phenomenon, the big hotel companies seem keener on them than ever. They may not represent a direct threat to luxury hotel collections but they increase the competition when it comes to wooing owners.

Laura Powell, Skift | 6 years ago

Soft Brand Launches and the Threat to Luxury Hotel Collections

Hotels

Best Western Launches Its Third Soft Brand Collection

Another day, another hotel soft brand collection. So, who's next? Hilton or IHG?

Deanna Ting, Skift | 6 years ago

Best Western Launches Its Third Soft Brand Collection

Hotels

Red Roof Joins the Soft Brand Hotel Movement

Do we really need another soft brand collection? (You know the answer.) But more importantly, does Red Roof have the loyal customer base and big-enough distribution system to make it worthwhile for an independent hotel to want to join its soft brand?

Deanna Ting, Skift | 7 years ago

Red Roof Joins the Soft Brand Hotel Movement

Hotels

Don’t Expect Hotel Companies to Stop Launching New Soft Brands Anytime Soon

Why? They make money. And they're easier to roll out than a "hard brand." (Thus, why those are "hard.")

Deanna Ting, Skift | 7 years ago

Don’t Expect Hotel Companies to Stop Launching New Soft Brands Anytime Soon

Hotels

Wyndham Launches a New Independent Lifestyle Brand: Trademark Hotel Collection

Like everyone else in hospitality, Wyndham finally has its own soft brand collection to boot.

Deanna Ting, Skift | 7 years ago

Wyndham Launches a New Independent Lifestyle Brand: Trademark Hotel Collection

Hotels

Hilton Launches a New Brand: Tapestry Collection by Hilton

We already knew Hilton feels it needs more brands to compete, but weaving this particular "soft brand" into the fold, for lack of a better description, feels a bit like it's more of a blanket statement kind of brand, than one with a truly carved out identity. Or one that doesn't "occupy the same swim lanes" as some of Hilton's other brands — something Hilton CEO Christopher Nassetta has been critical of, in particular, with his company's biggest rival, the 30-brand juggernaut, Marriott.

Deanna Ting, Skift | 7 years ago

Hilton Launches a New Brand: Tapestry Collection by Hilton