sofitel Archives

News Blog

Accor Implements New Organizational Structure

As announced in mid-2022, Accor is now in the process of reorganizing its operational structure into two divisions, the hotel group stated Tuesday. A junior suite at the Moevenpick Hotel Basel. Source: Accor. Deputy Group CEO Jean-Jacques Morin heads the executive committee and serves as CEO of the Premium, Midscale and Economy division, taking in…

Dennis Schaal | 11 months ago

Free Read

Hotels

Executive Q&A: Sofitel Redefines What It Means to Be a French Luxury Brand

Sofitel’s new brand campaign celebrates its French DNA, offering a modern take on gastronomy, arts and culture, design, and well-being. These four passions translate throughout the entire guest journey and reinforce the brand as an ambassador of French 'art de vivre' around the world.

Accor Group + Skift | 5 years ago

Business Travel

What Bathroom Amenities Can Tell Us About Luxury Hotels

Hotels can spend a surprising amount of time on bathroom amenities. Why? Because guests — especially big-spending ones — actually pay attention to what they put on their hair and body when they take a shower.

Patrick Whyte, Skift | 5 years ago

Business Travel

Why Luxury Hotels Spend So Much Time Choosing Bathroom Amenities

The general manager of Le Royal Monceau, Raffles Paris once told us that "the bathroom says everything about a hotel." We agree. Focusing on the bathroom amenities — the soaps, lotions, and potions — provides a valuable insight into the brand story.

Laura Powell, Skift | 5 years ago

Media and PR

The 5 French Travel Brands Adding Friends the Fastest on Facebook

When timely and relevant, celebrate your country, lifestyle, and your fans.

Joyce Manalo, Skift | 9 years ago

Hotels

Accor Drops the Hotel Check-in Desk for a Mobile App

Does Accor's new streamlined check-in process in practice as advertised? We're not sure, but it potentially is a great way to personalise service and make a lasting impression with the guest.

Dennis Schaal, Skift | 10 years ago