Articles tagged “sofitel”

Business Travel

What Bathroom Amenities Can Tell Us About Luxury Hotels

Hotels can spend a surprising amount of time on bathroom amenities. Why? Because guests — especially big-spending ones — actually pay attention to what they put on their hair and body when they take a shower.

What Bathroom Amenities Can Tell Us About Luxury Hotels

Business Travel

Why Luxury Hotels Spend So Much Time Choosing Bathroom Amenities

The general manager of Le Royal Monceau, Raffles Paris once told us that "the bathroom says everything about a hotel." We agree. Focusing on the bathroom amenities — the soaps, lotions, and potions — provides a valuable insight into the brand story.

Why Luxury Hotels Spend So Much Time Choosing Bathroom Amenities

Media and PR

The 5 French Travel Brands Adding Friends the Fastest on Facebook

When timely and relevant, celebrate your country, lifestyle, and your fans.

The 5 French Travel Brands Adding Friends the Fastest on Facebook

Hotels

Accor Drops the Hotel Check-in Desk for a Mobile App

Does Accor's new streamlined check-in process in practice as advertised? We're not sure, but it potentially is a great way to personalise service and make a lasting impression with the guest.

Accor Drops the Hotel Check-in Desk for a Mobile App

Hotels

Sofitel CEO Recalls What’s He’s Learned In Repositioning the Brand

Robert Gaymer-Jones created luxury standards for Sofitel properties, but that isn't enough. As he says, then it's a matter of close inspection and making sure properties execute on the vision. A nice lesson for any business, hotel or not.

Sofitel CEO Recalls What’s He’s Learned In Repositioning the Brand