Accor Group + Skift
Sofitel’s new brand campaign celebrates its French DNA, offering a modern take on gastronomy, arts and culture, design, and well-being. These four passions translate throughout the entire guest journey and reinforce the brand as an ambassador of French 'art de vivre' around the world.
3 months ago
Patrick Whyte, Skift
Hotels can spend a surprising amount of time on bathroom amenities. Why? Because guests — especially big-spending ones — actually pay attention to what they put on their hair and body when they take a shower.
1 year ago
Laura Powell, Skift
The general manager of Le Royal Monceau, Raffles Paris once told us that "the bathroom says everything about a hotel." We agree. Focusing on the bathroom amenities — the soaps, lotions, and potions — provides a valuable insight into the brand story.
1 year ago
Joyce Manalo, Skift
When timely and relevant, celebrate your country, lifestyle, and your fans.
5 years ago
Dennis Schaal, Skift
Does Accor's new streamlined check-in process in practice as advertised? We're not sure, but it potentially is a great way to personalise service and make a lasting impression with the guest.
5 years ago
ArabianBusininess.com Staff, HotelMiddleEast.com
Robert Gaymer-Jones created luxury standards for Sofitel properties, but that isn't enough. As he says, then it's a matter of close inspection and making sure properties execute on the vision. A nice lesson for any business, hotel or not.
6 years ago