Articles tagged “sofitel”

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Executive Q&A: Sofitel Redefines What It Means to Be a French Luxury Brand

Executive Q&A: Sofitel Redefines What It Means to Be a French Luxury Brand

Accor Group + Skift

Sofitel’s new brand campaign celebrates its French DNA, offering a modern take on gastronomy, arts and culture, design, and well-being. These four passions translate throughout the entire guest journey and reinforce the brand as an ambassador of French 'art de vivre' around the world.

3 months ago

What Bathroom Amenities Can Tell Us About Luxury Hotels

What Bathroom Amenities Can Tell Us About Luxury Hotels

Patrick Whyte, Skift

Hotels can spend a surprising amount of time on bathroom amenities. Why? Because guests — especially big-spending ones — actually pay attention to what they put on their hair and body when they take a shower.

1 year ago

Why Luxury Hotels Spend So Much Time Choosing Bathroom Amenities

Why Luxury Hotels Spend So Much Time Choosing Bathroom Amenities

Laura Powell, Skift

The general manager of Le Royal Monceau, Raffles Paris once told us that "the bathroom says everything about a hotel." We agree. Focusing on the bathroom amenities — the soaps, lotions, and potions — provides a valuable insight into the brand story.

1 year ago

The 5 French Travel Brands Adding Friends the Fastest on Facebook

The 5 French Travel Brands Adding Friends the Fastest on Facebook

Joyce Manalo, Skift

When timely and relevant, celebrate your country, lifestyle, and your fans.

5 years ago

Accor Drops the Hotel Check-in Desk for a Mobile App

Accor Drops the Hotel Check-in Desk for a Mobile App

Dennis Schaal, Skift

Does Accor's new streamlined check-in process in practice as advertised? We're not sure, but it potentially is a great way to personalise service and make a lasting impression with the guest.

5 years ago

Sofitel CEO Recalls What’s He’s Learned In Repositioning the Brand

Sofitel CEO Recalls What’s He’s Learned In Repositioning the Brand

ArabianBusininess.com Staff, HotelMiddleEast.com

Robert Gaymer-Jones created luxury standards for Sofitel properties, but that isn't enough. As he says, then it's a matter of close inspection and making sure properties execute on the vision. A nice lesson for any business, hotel or not.

6 years ago