Skift Take

Hotels can spend a surprising amount of time on bathroom amenities. Why? Because guests — especially big-spending ones — actually pay attention to what they put on their hair and body when they take a shower.

Series: New Luxury

Luxury Travel News

The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.

It’s the little things that matter most, especially to those spending $300 or more a night. That’s why hotels spend so much time sweating over details such as what they put in their bathrooms.

Some brands want soaps and shampoos from the country where they’re based, while others just want the most luxurious names out there. And it matters. According to a study for AccorHotels’ Sofitel brand, around a third of its guests know the current brands associated with its line of bathroom amenities.

That’s a pretty high level of awareness and it shows just why Accor and other companies are happy to spend so much time and money stocking their bathroom counters.

For feedback or news tips, reach out via email at [email protected] or tweet me @paddywhyte.

— Patrick Whyte, Europe Editor

5 Looks at Luxury

Why Luxury Hotels Spend So Much Time Choosing Bathroom Amenities: The general manager of Le Royal Monceau, Raffles Paris once told us that “the bathroom says everything about a hotel.” We agree. Focusing on the bathroom amenities — the soaps, lotions, and potions — provides a valuable insight into the brand story.

The Rise of Luxury Wellness Tourism in Africa: An expanding definition of wellness experiences that includes self-actualization and adventure as much as farm-fresh meals and sophisticated spa treatments is positioning African destinations and operators to become the next leaders in the luxury wellness travel market.

Luxury Hotels Follow Developers to Manhattan’s Far West Side: Right now Hudson Yards — a once industrial, grimy side of New York — is mostly a ghost town. But the High Line gave the area a major boost, and hotels and restaurants are building up around that ecosystem.

ForwardX Raises $10 Million for Self-Pushing Luggage: Can a company promising a suitcase that follows you around like a dog succeed where other smart luggage providers have failed?

Singapore Air Firms Up Plans for Revived, Ultra-Long New York Route: As fuel efficiency continues to improve and the next generation of long-range aircraft comes online, we should expect more of these ultra-long-haul routes to spring up.


Skift Europe Editor Patrick Whyte [[email protected]] curates the New Luxury newsletter. Skift emails the newsletter every Tuesday.

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Tags: accor, four seasons, luxury, sofitel

Photo credit: The Sofitel Singapore City Centre, Singapore. The AccorHotels brand is in the middle of updating its bathroom amenities. Masano Kawana / AccorHotels

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