Six Rosewood Hotels Aim to Blend Luxury Travel With Positive Social Impact

Rosewood Hotel Group, the ultra-luxury brand, has quietly launched a program that sets a higher bar for meeting environmental, social, and governance (ESG) goals.

The initiative, called Impact Trailblazers, spotlights hotels that pledge to achieve at least one of six stretch goals by 2025. Goals include reducing waste like single-use plastics, sourcing supplies locally, and developing community partnerships to hire locally.

"These properties are not just meeting our ambitious sustainability goals — they're exceeding them, showcasing that luxury and positive impact can be synonymous," said Mehvesh Mumtaz Ahmed, vice president of social impact at Rosewood Hotel Group, in an exclusive interview.

Rosewood hopes its half-dozen top performers inspire all of its hotels and the broader industry.