Articles tagged “snapchat”

Most travel brands have so far shied away from Snapchat for all the right reasons. Marketing efforts on the platform have a fuzzy return on investment and can be difficult to scale.

Snapchat is utilized by major brands for advertising purposes and as a new way to push content to a younger demographic. Travel brands are deciding if that's a demographic they want to reach and if it makes sense for them to be on Snapchat, which aren't always bad things.

Snapchat's sponsored filters makes the game a whole lot easier for the hotel industry.

Snapchat's stories entice Millennials to see what locals experience, and the least travel brands can do on this platform is watch, learn, and iterate.

Snapchat has expanded its Our Story to cities outside of users' locale to feature nearby happenings, but it needs to be much less random as it grows into a real product rather than a series of experiments.

Curating photos, videos, and articles into a new self-contained digital experience puts travel brands at the mercy of the millennial mindset and the platform itself.

With image and community-based platforms like Snapchat, Meerkat, and Periscope on the scene, brands need to be cautious about spreading themselves too thin and must reevaluate their presence.

Figuring out how to keep the tone of content on Snapchat different from other social platforms will be the big challenge for Marriott, as users view Snapchat very differently than they do other platforms.