SxiftX Showcase: Destinations

Covid-19 has shaken up the meetings and events industry. But with preparation and quick action — and safety top of mind — Houston First Corporation has set up the city for a bumper calendar of events in 2021 as the country looks toward recovery from the pandemic.

In today’s era of accelerated digital transformation, travel brands need to approach the consumer journey with a more nimble mindset. Companies that can bring people-inspired digital business solutions to the table stand a good chance of thriving post-recovery.

In this Short-Term Rental and Outdoor Summit video, we hear from Graeme Hughes, senior vice president of sales at Visit Tucson, about how the city is fusing culture, wellness, gastronomy, and adaptable spaces to redefine its meetings and events offering.

DerbySoft released a Destination Ads Guide through the Marketing Services side of the travel tech company. This guide is designed to help travel industry operators boost visibility and harness fresh market demands in the recovery phase of the pandemic.

A new era of travel is dawning. After mass tourism all but ended during Covid-19, and with the road to recovery ahead, what comes next? Moving into 2021, tourism needs to be about more than just the visitor; it needs to be a harmonious ecosystem that benefits locals and visitors alike.

Jean-Francois Lalonde, an associate professor at Université Laval in Québec City, studies computer vision and artificial intelligence. He’s also playing a leading role in attracting and hosting events within Canada’s technology sector.

Quick adaptation and innovation have been essential to Houston’s response to Covid-19, through new events, initiatives and technology. With Houston First Corporation on the comms, the problem of Covid-19 went from crippling to simply a new way of being.

Under the guidance of a new tourism minister, this Central American country proves that robust safety protocols and crystal-clear messaging are a winning formula when it comes to re-opening borders and empowering travelers in a post-pandemic world.

Regional innovators like Cathy Hogan, an expert within Canada’s natural resources and ocean technology sectors, are continuing to drive the future of meetings, tourism, and economic development within Canada.

Using in-depth interviews with destination leaders from Europe, Asia Pacific and across North America, this report provides a roadmap for any destination executive looking for solutions to try and jumpstart their tourism economy in the era of Covid-19.