Articles tagged “skiftx”

In this video from the Skift Meetings Forum 2023, we hear from Glenn Stress, VP of global B2B events and programs for Marriott International, and Naomi Claire Crellin, founder and CEO of StoryCraft Labs, about how their six guiding principles for experience design in the meetings and events industry can help planners cut through the clutter to design more inclusive, immersive and playful events.

AWS and Skift’s 2021 Digital Transformation Report offers an important guide for the travel and hospitality industry as it embraces emerging digital realities and opportunities. This article takes a closer look at the report’s findings regarding strategies for digital transformation among travel companies in the Asia-Pacific region.

In the latest edition of this annual report, Skift and TripActions explore the current state of business travel and expense, and the industry’s path to recovery, including the results of a survey distributed to more than 1,100 corporate travel decision makers, and 500 business travelers.

In today’s ever-evolving landscape, travel marketers face a myriad of challenges. Crafting informed and empathetic messaging in times of crisis is no mean feat, but the brands that remain active with thought leadership content will secure the best position on the starting line when it’s time to rebound.

The COVID-19 pandemic has proven that the future of travel will be built through an open exchange of informed opinions, ideas, and perspectives from those on the front lines of the industry. SkiftX is taking our own approach by gathering community perspectives from our influential audience of travel leaders.

SkiftX helps brands make smart decisions that shape the future of travel. While we don’t necessarily know what the future of travel will look like over the next few years, we’re working with our partners to help define a stronger path forward, together.

Our most recent SkiftX Webinar examines changing landscape of B2B content marketing and thought leadership, with actionable research-based insights provided by executives from SkiftX and Edelman.

"Platform" companies like Airbnb, Amazon and Uber have reinvented their respective industries by seamlessly linking together all aspects of their operations and customer experience into a single system. The lessons from this model are especially relevant in the hotel industry, where a more holistic approach can work wonders for guest satisfaction, property efficiency and revenue.

While we’re off celebrating the Fourth of July, here are 4 FREE Trends Reports and a brand new Data Deck to get you through the day