Skift Take

Our most recent SkiftX Webinar examines changing landscape of B2B content marketing and thought leadership, with actionable research-based insights provided by executives from SkiftX and Edelman.

We recently hosted a webinar examining the future of B2B content marketing hosted by Skift’s Branded Content Studio, SkiftX, and our partners at Edelman, a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations. To download a recording of the webinar, click the button below and submit your information. 


The topic for this webinar session: “Reimagining Industry Thought Leadership In an Age of Storytelling,” offers a snapshot of the rapidly-changing landscape of today’s B2B content marketing landscape and sharing tips for how marketers can adapt.

We examine the issues marketers are facing and provide relevant real-world examples of what’s working as our SkiftX Webinar takes participants through the changing world of B2B marketing. Watch as the teams from SkiftX and Edelman investigate the opportunities and challenges facing the rapidly evolving discipline.


  • Marketing organizations of consumer travel brands to understand why strategic positioning in the industry matters.
  • Marketing organizations of B2B/enterprise companies selling to the travel industry.
  • Tech vendors, service providers and startups selling to the travel industry.

Interested in working with SkiftX to bring your brand to a whole new level? Email [email protected] for more information.


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Tags: skiftx, webinar

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