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Articles tagged “Skift Wellness”

Luxury

New Ways Hotels Are Cashing In on the Sleep Economy

Travelers are thinking more about their sleep habits than ever before. The hospitality industry has taken note and is now trying to find more innovative ways to help guests snooze. But will this push really help drive bookings?

New Ways Hotels Are Cashing In on the Sleep Economy

Hotels

Hospitality Brands Go All-In on the Sleep Movement

As our Skift Megatrend 2019 forecasted, wellness is the new hook in travel marketing, and it's been gaining speed. The rise of wellness culture has made caring about sleep cool — and since weariness is a top complaint of travelers, it's good business sense that the hospitality industry is upgrading its sleep offerings.

Hospitality Brands Go All-In on the Sleep Movement

Luxury

Wellness Targets the Nightlife

Millennials and Gen Z don’t want to kill festivals and clubs with their wellness wants, but they do want the event spaces to keep up with the changing times.

Wellness Targets the Nightlife

Luxury

The Highs and Lows of a Growing Wellness Beverage Market

A new wave of drinks is coming to market — and aiming to supplant predecessors that have less of a wellness edge.

The Highs and Lows of a Growing Wellness Beverage Market

Luxury

When a Meditation App Becomes a Billion-Dollar Business

There’s no denying that meditation is on the rise in the U.S., and companies want in on the upswing. Not only are the big players getting more funding but so too are startups, which might be able to carve out their own niches.

When a Meditation App Becomes a Billion-Dollar Business

Luxury

CBD Beauty Coming to a Retail Store Near You

Some companies have started stocking CBD beauty products, even if it might be outside their wheelhouse. Given the hype around the trend, we can expect more partnerships between CBD and beauty brands to come.

CBD Beauty Coming to a Retail Store Near You

Luxury

Is a Peloton Hotel Next?

Whether it’s travel companies looking to partner with fitness brands, private equity firms buying up exercise businesses, or new investors looking to pour money into fitness-tech startups, the outlook is rosy for the exercise industry.

Is a Peloton Hotel Next?

Luxury

Brands Bet on Wellness by Pushing Beyond Core Offerings

It’s difficult to grow as a company if you just stick to what you do best. So opportunistic brands are betting on different aspects of wellness and hoping to find more customers in the process.

Brands Bet on Wellness by Pushing Beyond Core Offerings

Luxury

Luxury Travelers Want to Spend on Self-Care

There’s now a wellness-themed trip out there for almost every traveler’s wants, whether that’s an ultra-exclusive self-care summit or an intense hiking tour in a remote locale. So it comes as no surprise that the already booming wellness industry is now benefiting from people hitting the road.

Luxury Travelers Want to Spend on Self-Care

Luxury

Even the Alcohol Industry Attempts a Wellness Makeover

It makes sense that the alcohol industry would want in on the wellness movement, considering it’s a sector that has everything to do with lifestyle. But it’s unclear if consumers will get on board with the repositioning or if they’ll just consider it a buzzkill.

Even the Alcohol Industry Attempts a Wellness Makeover