Articles tagged “skiftsocial”

How 16 Middle Eastern Airlines’ Social Efforts Stack Up

How 16 Middle Eastern Airlines’ Social Efforts Stack Up

Samantha Shankman, Skift

Quality over quantity is the golden rule when it comes to airlines' social media. Emirates and Etihad have routes that reach far beyond those of its peers, but carriers that consistently listen to their customers build their social influence much faster.

5 years ago

Lufthansa’s #PilotDiary Campaign Offers a Peek Inside the Cockpit

Lufthansa’s #PilotDiary Campaign Offers a Peek Inside the Cockpit

Eliza Ronalds-Hannon, Skift

At a time when many travel companies are scrambling to find their social media identities, Lufthansa is setting a powerful example of how to engage an audience and develop a distinct personality.

5 years ago

How United’s social media engagement improved in just four months

Samantha Shankman, Skift

Airlines’ social media accounts will become more sophisticated as their confidence and experience grows. United’s journey thus far is a glimpse at how social media has progressed from static status updates into an integrated service provider in a relatively short time.

5 years ago

SkiftSocial data dashboard: Adding Klout, search and social conversations

6 years ago

SkiftSocial Analysis: The ten most popular cruise brands on Facebook

SkiftSocial Analysis: The ten most popular cruise brands on Facebook

Samantha Shankman, Skift

Cruise lines’ usual stream of customer engagement involves surface level greetings, but laying the groundwork for quick responses is the first step in ensuring a performance more impressive than Carnival’s during a public crisis.

6 years ago

The secret to American Airlines’ customer service success on Twitter

The secret to American Airlines’ customer service success on Twitter

Jason Clampet, Skift

American's social media team has accomplished something impressive by making the airline look good despite the challenges the airline faces both from within and without.

6 years ago