Articles tagged “skiftiq”

Encourage your audience to revel in summer fun and dare them to broaden their cultural horizons.

Taking advantage of holidays and major sporting events is a great play for content. Plan accordingly.

While photos and hashtags are still worthy forms of social media currency, customer service is proving to gain more value for airlines.

The world is a fascinating place and brands that continue to touch and inspire will be rewarded.

Investing in a photo and video strategy with user generated contests and periodic programming has allowed this government agency to compete with big brands and destinations in the travel world.

It's less about turning every click into a booking and more about raising awareness and defining Four Seasons as "the" hospitality brand for travelers that identify with a certain kind of lifestyle.

It seems like Yahoo could do so much more with it given the fact that Yahoo puts almost nothing into marketing the site and yet it is one of the larger sites in the global travel industry.

Facebook changed the way that airlines connect with current and future customers. Turkish Airlines' success with country-specific pages suggests there's little limit to how personal brands can get with their followers.

Talking to users should be easy for travel media brands, but a few have managed to dominate the conversation (like LP and Travel Channel) while others surprise despite their size (like Fathom).

The organization has found a way to engage visitors and locals in a way that should be a blueprint for other destinations looking for a two-way conversations with their biggest fans.