Articles tagged “skift50”

Skift Q&A: What Four Seasons Knows About Digital That Every Hotel Needs to Learn

Skift Q&A: What Four Seasons Knows About Digital That Every Hotel Needs to Learn

Jason Clampet, Skift

From embracing TripAdvisor to empowering hotels to take social media into their own hands, Four Season has taken chances on digital that are paying off.

5 years ago

Skift Q&A: JetBlue’s Marketing Guru on Going Viral and Airborne Indignities

Skift Q&A: JetBlue’s Marketing Guru on Going Viral and Airborne Indignities

Dennis Schaal, Skift

JetBlue doesn't want to be JCPenney. The airline certainly wants to attract more business travelers, but it adamantly seeks to ensure that changes don't come at the expense of its leisure traveler customer base. The balancing act will gradually become more of a challenge as Mint service expands, but it isn't a huge issue for the moment.

6 years ago

Launching Skift50: The World’s Top 50 Travel Marketers

Launching Skift50: The World’s Top 50 Travel Marketers

Jason Clampet, Skift

The first Skift50 recognizes the top 50 travel marketers across the globe in 2013, the people driving the go-to-market strategies of these high-profile consumer-facing travel brands.

6 years ago