Articles tagged “skift research”

The hotel industry needs to catch up with the times when it comes to technology, and we're not just talking about cloud offerings and software-as-a-service technologies. The smart hotelier of today is investing in next generation tech capabilities such as artificial intelligence, machine learning, voice capabilities, virtual reality, robotics, and more, but all with the guest experience in mind.

Nothing quite gets the attention of travel executives these days like the mere mention of Amazon. Will it get in? Will it stay on the sidelines? We'll explore all the implications on Tuesday, July 10 at 1 p.m. EST on a Skift Call. Please join us for this all-important discussion.

Amazon is posing a threat. Chinese tourists are spotted everywhere and the loyalty war is getting ever more intense. Common threads? It's a disruptive phase for travel that requires nimble strategies.

The hotel tech stack of today should focus entirely on the customer journey and be arranged so that it provides guests a seamless experience. A hotel tech stack that is not integrated on the back-end will feel fragmented on the front-end.

Online travel agencies remain essential to the travel industry as consolidators of, and clearinghouses for, advertising dollars throughout the space. We do not see OTAs being removed from this position easily, but growing challenges have hurt ad efficiency. OTAs must remain nimble to keep pace.

Online travel agencies remain essential to the travel industry as consolidators of, and clearinghouses for, advertising dollars throughout the space. We do not see OTAs being removed from this position easily, but challenges are growing by the day.

With the changing desires of travelers and growing impacts of overtourism, today’s DMOs have more roles to juggle than ever.

It’s dangerous to give Amazon breathing room in any industry; better to think through its implications for travel today. Amazon is not simply a threat, it offers lessons and opportunities for travel executives as well.

Amazon likely has a role to play in the future of travel distribution, marketing, or devices — if not all three. Travel leaders need to prepare today or risk being caught flat-footed tomorrow.

Chinese outbound travelers have distinct and evolving behaviors and preferences that affect the way they travel. The best strategies to appeal to this market are built on a clear understanding of these nuances.