Articles tagged “skift research”

The short-term rental ecosystem, from property managers and platforms to business-to-business vendors, is rapidly expanding. As this continues, there is a fine balance to be struck where the sector professionalizes — without commercializing beyond recognition.

The short-term rental sector is rapidly expanding, and it is not just Airbnb, Vrbo, and Booking.com that benefit from this. A growing ecosystem of property managers and B2B vendors are professionalizing the sector, while making a decent penny.

Take a deep dive into American travel spending habits by category, demographics, and destinations — and over time.

The U.S. is one of the most diverse countries in the world, and its residents' travel habits reflect that. That makes studying different demographics and travel spending categories key to understanding the American traveler.

As modern marketing gets more complex, seamless delivery of marketing success requires a strong and well-executed operations strategy.

Rather than being paralyzed by the threat of Amazon, let’s actually learn from its successes. Using tech to achieve a more customer-centric approach to brand loyalty is a great place to start.

Let’s place loyalty programs into a larger realm of technology that can improve and increase guest engagement and personalization. All these tools working in parallel can help achieve a truly loyal guest.

We often think of international travel in terms of the destination we are visiting. But the origin country of departures can be just as important for spotting trends in the industry.

As one of the largest travel sectors, accommodations will continue to grow as travel becomes an even more integral part of consumer lifestyles. Yet it remains to be seen if the disruption from alternative accommodations will fundamentally shake up the entire sector.

As one of the largest travel sectors, accommodations will continue to grow as travel becomes an even more integral part of consumer lifestyles. Yet it remains to be seen if the disruption from alternative accommodations will fundamentally shake up the entire sector.