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Articles tagged “Singapore Tourism Board”

Tourism

‘Crazy Rich Asians’ Is Potential Bonanza for Singapore Tourism

Many destinations or small towns aren't prepared for waves of tourism after a box office hit makes travelers want to visit, but not Singapore. The island nation has been expanding its airport, hotels, stopover program, and luxury offerings for years as it waited for its turn in the spotlight with U.S. travelers.

Dan Peltier, Skift | 6 years ago

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Tourism

Cities Are Leveraging Their Cultural DNA to Connect With Travelers’ Passions

Singapore Tourism Board's new "Passion Made Possible" platform represents a pivotal shift in destination marketing taking place worldwide. Instead of telling travelers where they can go or what they can do, the new strategy is about inspiring people to imagine who they can be.

Singapore Tourism Board + Skift | 6 years ago

Cities Are Leveraging Their Cultural DNA to Connect With Travelers’ Passions
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Luxury

Digging Deeper Into the Traveler Shift Toward Meaning, Purpose, and Fulfillment

Some might feel that the idea of transformative travel can easily be dismissed as marketing hype. But data shows that more and more, customers are seeking out these types of experiences in their actual travels.

Singapore Tourism Board + Skift | 6 years ago

Digging Deeper Into the Traveler Shift Toward Meaning, Purpose, and Fulfillment
Free Read

Tourism

New Skift Report: The Rise of Transformative Travel

The idea of “transformative travel” is taking hold of the travel industry and catching on with travelers across all consumer segments. We set out to find what’s driving this traveler shift toward self-actualization and what this means for travel brands.

Singapore Tourism Board + Skift | 6 years ago

New Skift Report: The Rise of Transformative Travel