Articles tagged “Singapore Tourism Board”

‘Crazy Rich Asians’ Delivers Boost to Singapore Hotels

‘Crazy Rich Asians’ Delivers Boost to Singapore Hotels

Pooja Thakur, Bloomberg

In recent years the island city-state of Singapore wisely expanded its airport, hotels, stopover program, and luxury offerings. That helped to prepare it for a recent influx of tourism after its star turn in the global blockbuster movie "Crazy Rich Asians."

6 months ago

‘Crazy Rich Asians’ Is Potential Bonanza for Singapore Tourism

‘Crazy Rich Asians’ Is Potential Bonanza for Singapore Tourism

Dan Peltier, Skift

Many destinations or small towns aren't prepared for waves of tourism after a box office hit makes travelers want to visit, but not Singapore. The island nation has been expanding its airport, hotels, stopover program, and luxury offerings for years as it waited for its turn in the spotlight with U.S. travelers.

10 months ago

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Cities Are Leveraging Their Cultural DNA to Connect With Travelers’ Passions

Cities Are Leveraging Their Cultural DNA to Connect With Travelers’ Passions

Singapore Tourism Board + Skift

Singapore Tourism Board's new "Passion Made Possible" platform represents a pivotal shift in destination marketing taking place worldwide. Instead of telling travelers where they can go or what they can do, the new strategy is about inspiring people to imagine who they can be.

1 year ago

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Digging Deeper Into the Traveler Shift Toward Meaning, Purpose, and Fulfillment

Digging Deeper Into the Traveler Shift Toward Meaning, Purpose, and Fulfillment

Singapore Tourism Board + Skift

Some might feel that the idea of transformative travel can easily be dismissed as marketing hype. But data shows that more and more, customers are seeking out these types of experiences in their actual travels.

1 year ago

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New Skift Report: The Rise of Transformative Travel

New Skift Report: The Rise of Transformative Travel

Singapore Tourism Board + Skift

The idea of “transformative travel” is taking hold of the travel industry and catching on with travelers across all consumer segments. We set out to find what’s driving this traveler shift toward self-actualization and what this means for travel brands.

1 year ago