This investment gives hotel tech firm StayNTouch a chance to regain its footing. It comes after six months of uncertainty due to the Trump Administration's forced sale.
This is a highly unusual action. It's unclear why the U.S. government would believe a company would compromise the sensitive personal data of U.S. citizens just because it's based in China.
Direct bookings have been harder for smaller hotels and mom-and-pop tour operators to get than for the big guys. Still, tech providers, such as Sojern, Xola, and Destinia, aim to democratize online marketing tools.
Since 2016, Shiji has spent $141 million on acquisitions and investments across 10 tech companies outside of China, according to our review of its financial filings. Yet we still don't grasp the overseas strategy of the hospitality tech group.
Shiji is one of the world's most fascinating hospitality tech companies. In this interview Kevin King, its chief operating officer, explains the company's distinctive approach to the market.
Shiji, the tech conglomerate with an investment from Alibaba, continues to snap up companies in a bid for hotel tech supremacy. It has nabbed IcePortal in the wake of that company's arch-rival Leonardo being snatched up last November by tech conglomerate Jonas.
Beijing-based Shiji serves more than 47,000 hotels outside of China. This is the first time it has spoken candidly with independent English-language media about its acquisition strategy. This year its subsidiaries have won deals with MGM Resorts, Radisson, and other major brands. Reading between the lines, it has big plans in the works.
Shiji is a Beijing-based company that provides hotels and restaurants with operational software and hardware. It was already on an overseas acquisition spree before this new funding. Global leader Oracle Hospitality should be on guard.
This is a decent exit for the investors in ReviewPro and a wake-up call to a Western hotel industry ignoring China's tech scene. But it is also a validation of ReviewPro's particular approach of giving hotels actionable analytics on guests for sales and marketing, and revenue management -- and not just monitoring TripAdvisor ratings.