Articles tagged “sheraton”

JLL Capital Markets successfully refinanced three major Texas hotels—Sheraton Dallas, Marriott Marquis Houston, and Fairmont Austin—securing significant loans for each property.

The court’s order follows the Tamil Nadu government report that said 20,000 vehicles enter these hill stations every day. This posed concerns for the elephants in the region as well as the drought prevailing in the Nilgiris.

A dozen things jumped out at Skift when looking at Marriott and Hilton's annual financial filings. Points range from the performance of their loyalty programs to how they're taking market share.

Some thought the Sheraton brand was dead after the Marriott merger. They were wrong. The brand has been transformed with meetings in mind. 

It's clear that when Covid outbreak spikes diminish, travel will not revert to precisely how it was before. There will be winners and losers when cities and borders reopen.

Recent moves by MCR, JL Capital, Indian Hotels Company, and Generator show how developers pry their hotels into built-up destinations.

Sheraton is now Marriott’s third largest brand, coming after only Marriott and Courtyard by Marriott, and the largest outside of North America. As a result, getting this turnaround right is critically important for the company in the eyes of investors, owners, consumers, and other stakeholders.

The monumental task of integrating Starwood continues almost two years later at Marriott, with all eyes on the Sheraton brand turnaround and the merging of the loyalty programs. Both could mean millions in incremental fee revenue, and efforts to reduce hotel-owner costs aren't going unnoticed.

Before you read this, ask yourself: What exactly does Sheraton stand for? For example, Westin is synonymous with wellness, St. Regis with luxury, W with lifestyle. And at the end of this article, ask yourself that same question again. If you struggle to come up with an answer, it's clear Marriott has a lot more work to do with the Sheraton brand.

If there's anything for other businesses to learn about this snafu, it's this: Don't mess with China.