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Skift Global Forum 2021

Complete coverage of speakers and conversations at the travel industry’s top event. Read summaries, watch video highlights, and stay up to date with the latest announcements.

Online Travel

Skift Global Forum Preview: Expedia CEO Sees Airbnb as ‘One-Dimensional’

Peter Kern is correct that Expedia Group currently offers broader travel services than do Airbnb and Booking Holdings, but whether Expedia can gain ground on its rivals and can execute on its strategy are entirely different questions.

Dennis Schaal, Skift | 3 years ago

Skift Global Forum Preview: Expedia CEO Sees Airbnb as ‘One-Dimensional’

Coronavirus

Skift Global Forum Preview: Accor CEO on Future Hotels Being More Than Places to Sleep

Accor has plenty of opportunities to transform itself into more of a lifestyle brand, but every one of its competitors is playing this strategy to some degree. Finding a way to stand out is easier said than done.

Cameron Sperance, Skift | 3 years ago

Skift Global Forum Preview: Accor CEO on Future Hotels Being More Than Places to Sleep

Tourism

Skift Global Forum Preview: How Florida Tourism Is Winning the Race to Recovery

For Visit Florida, the pandemic was a golden opportunity to boost its domestic market share while competitors remained restricted. And it worked — Florida's visitor numbers are on track for a record breaking year.

Lebawit Lily Girma, Skift | 3 years ago

Skift Global Forum Preview: How Florida Tourism Is Winning the Race to Recovery