Skift Global Forum 2015: Virgin Atlantic CEO on Building a Lasting Airline Brand
Photo Credit: Virgin Atlantic CEO Craig Kreeger at the launch of the new 787 Dreamliner at Hartsfield-Jackson Atlanta International Airport in Atlanta, Georgia. Virgin Atlantic
Skift Take
Richard Branson made sure that his Virgin Atlantic oozed cool and shook the aviation industry out of a bland stupor. It's good to see that dynamic brand endure in an industry where many other iconic trailblazers have faded into memory.
Virgin Atlantic CEO Craig Kreeger will speak about how to build an airline brand at Skift’s Global Forum on October 14 and 15 in Brooklyn, New York. He will join a cadre of industry leaders who share insights and their vision of the future of travel exclusively with Skift Global Forum attendees.
In anticipation of his speech, Kreeger shared some insights with us on the job of maintaining the unique flair and style of aviation’s ultimate rebel brand while other players in the industry race to redefine and position themselves.
He also tells us why opposites attract in the partnership between hot and happening Virgin and cool and conservative Delta.
Skift: Though the theme of your talk is building an airline brand by not participating in raised-stakes for premium products, Virgin Atlantic has a well-established lifestyle premium brand. How would you describe the difference between Virgin Atlantic’s premium approach and that of airlines now leap-frogging over each other to
