Articles tagged “seo”

Coronavirus

Google Travel Search Is Unrecognizable as Advertising Dries Up

It took novel coronavirus to see free organic links from Expedia, Tripadvisor, and Booking.com rise in prominence in Google Search. This isn't necessarily a game changer for the online travel agencies at a time when travel demand is in the tank. It's more like a temporary reprieve from the Google World Order.

Google Travel Search Is Unrecognizable as Advertising Dries Up

Online Travel

Google’s Travel Gains Levy Pain at TripAdvisor and Expedia

The fact that Google is leveraging its dominance as a search engine into taking market share away from travel competitors is no longer even debatable. Expedia and TripAdvisor officials seem almost depressed about the whole thing and resigned to its impact. Is there any more room on the couch?

Google’s Travel Gains Levy Pain at TripAdvisor and Expedia

Online Travel

Priceline.com CEO on the Death of Search Engine Optimization

Search engine optimization had a great run but we are way past it now. Instead the top dogs in digital marketing are Google itself and the largest and most skilled players that can pay for those clicks and convert the hell out of them.

Priceline.com CEO on the Death of Search Engine Optimization

Hotels

How Hotels Use and Understand Their Guest Data

Big data is driving opportunities to create loyalty and conversions for the hospitality industry, but it’s also posing challenges. The key to leveraging the power of customer information is to bring these datasets together. This report examines how to do that, and the value that can be extracted from big data once integration is underway. Download this report for FREE!

How Hotels Use and Understand Their Guest Data

Media and PR

Destinations Just Trying to Make Google Happy Are Missing the Bigger Picture

The travel industry is beholden to Google for its SEO, targeted ads, keywords . . . and Google has figured out a way to drum up more business by getting everyone to play their game more rigorously. Dr Seuss, as always, provides a healthy dose of perspective.

Destinations Just Trying to Make Google Happy Are Missing the Bigger Picture

Online Travel

The Multi-Country Sites Strategy For Online Travel Brands: A Deep Dive

When launching a new country site, companies have to consider the signals they are sending at the local level versus resource allocation.

The Multi-Country Sites Strategy For Online Travel Brands: A Deep Dive

Online Travel

Expedia Can’t Expect Google’s Immediate Forgiveness in Paid Links Escapade

Expedia has long argued that Google wields inordinate power, and now it is feeling Google's wrath. There will be a financial impact, and perhaps a bit of a brand hit, but this injury is far from fatal.

Expedia Can’t Expect Google’s Immediate Forgiveness in Paid Links Escapade

Online Travel

Did Google Spank Expedia For Operating A Paid Links Scheme With Bloggers?

These are explosive allegations that Expedia is involved in a paid links scheme with travel bloggers and that frenemy Google retaliated. Stay tuned for more fireworks.

Did Google Spank Expedia For Operating A Paid Links Scheme With Bloggers?