Google Travel Search Is Unrecognizable as Advertising Dries Up
It took novel coronavirus to see free organic links from Expedia, Tripadvisor, and Booking.com rise in prominence in Google Search. This isn't necessarily a game changer for the online travel agencies at a time when travel demand is in the tank. It's more like a temporary reprieve from the Google World Order.
Dennis Schaal, Skift | 2 years ago