SeaWorld gets sky-high ad with Southwest’s new penguin livery
Photo Credit: Southwest unveils its new penguin livery in celebration of a 25-year partnership with SeaWorld. Southwest Airlines / Screenshot
Skift Take
Seaworld doesn’t need any more promotion with visitors already pouring in and profit expectations high; however, the new livery gives Southwest the opportunity to show customers its fun side amidst criticisms of the airline’s rising fees.