Skift Take
Seaworld doesn’t need any more promotion with visitors already pouring in and profit expectations high; however, the new livery gives Southwest the opportunity to show customers its fun side amidst criticisms of the airline’s rising fees.
Seaworld Orlando opened its newest attraction Antarctica: Empire of the Penguin last month on May 24.
Today, Southwest Airlines further promoted Seaworld’s Antarctica attraction when it unveiled a Penguin One livery in celebration of Southwest and SeaWorld’s 25-year partnership. The penguin, officially of the gentoo species, joins two other Seaworld-branded jets that feature Shamu 1 and Shamu 2.
The Southwest livery is the last in a series of marketing efforts the led up to the May opening. A roadshow of penguins, a giant ice dome, and prizes traveled throughout seven U.S. cities to promote the new attraction. The theme park also released a ring tone that squawks like a penguin and a Seaworld Antarctica app.
Marketing efforts were not in vain; the opening day line took 4 hours to get through.
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Tags: seaworld, southwest airlines
Photo credit: Southwest unveils its new penguin livery in celebration of a 25-year partnership with SeaWorld. Screenshot / Southwest Airlines