Articles tagged “scotland”

Glasgow built its new brand on the suggestions of visitors and locals who described the city as “smart, home, and creative,” adjectives that combine to create a simple but well-designed campaign.

The debate pits locals who believe it’s okay to embellish a myth to make a profit versus those who morally oppose the false promotion. In this case, it looks like those looking to make a dollar will ultimately win.

Cycling is hot around the world right now and a branding campaign that integrated cycling and Scotland’s iconic attractions could have the double impact of attracting new visitors and kick starting domestic ventures.

Services like this may not make sense in the boardroom, but they're essential connections for smaller communities around the world.

Better a tourist business than a rich person's hobby.

Trump’s ad claiming wind farms would hurt Scottish tourism was based on claims as fake as his hair color.

These days, any kind of city, state or country rebranding cannot be done without the input of its citizens. Glasgow is doing it smartly.

Despite the Olympics last year, parts of UK outside London will be in a long term decline unless something drastic happens on the economic front to improve that.

Scotland's situation is similar to the rest of Europe, but it's compounded by the fact that it hasn't hosted a major event or have warm weather beaches to fall back on even when times are tough.