Articles tagged “sas airlines”

Interview: SAS CEO Explains Why the Airline Embedded a Microchip in Employee’s Hand

Interview: SAS CEO Explains Why the Airline Embedded a Microchip in Employee’s Hand

Brian Sumers, Skift

It's a tough time to be a small, full-service airline in Europe. But SAS CEO Rickard Gustafson is trying to ensure his airline can compete both with low cost airlines, like Norwegian, and massive legacy airlines like Lufthansa Group and Air France-KLM.

1 year ago

Sweden and Norway Cut SAS Stakes and Pave Way for More European Airline Consolidation

Sweden and Norway Cut SAS Stakes and Pave Way for More European Airline Consolidation

Jonas Bergman and Christopher Jasper, Bloomberg

Expect more airline consolidation across Europe during the coming year at a time when capacity growth, terrorist attacks and Brexit are all impacting people's decisions to travel.

2 years ago

Best Travel Ads This Week: Every Kind of Experience

Best Travel Ads This Week: Every Kind of Experience

Samantha Shankman, Skift

This week's companies are from completely opposite corners of the world, but their similar approach to branding shows the universal trends in travel marketing.

4 years ago

How Scandinavian Airlines Rethought the In-Flight Magazine

How Scandinavian Airlines Rethought the In-Flight Magazine

Marisa Garcia, Skift

We were sad to see Scanorama go away but we're happy something more ambitious took its place.

4 years ago

The World’s Best Airlines for Long-Haul Premium Economy

The World’s Best Airlines for Long-Haul Premium Economy

Marisa Garcia, Skift

If you're going to pay more, you expect more. These airlines really get that.

4 years ago

SAS Flight Attendant Crews Start a Privacy Battle, Then They Lose

SAS Flight Attendant Crews Start a Privacy Battle, Then They Lose

Veronica Ek and Kari Lundgren , Bloomberg

We're not going to pretend we know it's like on a long-haul flight, so we are just going to trust that a curtain just won't cut it.

4 years ago

SAS May Have a Solid Year of Profitability, Despite Low-Cost Threats

SAS May Have a Solid Year of Profitability, Despite Low-Cost Threats

Kari Lundgren, Bloomberg

It's notable that the Scandinavian legacy carrier is able to both fend off budget rivals and keep costs under control enough to see a glimpse of profitability.

4 years ago

3 Failing Strategies Behind European Legacy Airlines’ Battle With Ryanair

3 Failing Strategies Behind European Legacy Airlines’ Battle With Ryanair

Marisa Garcia, Skift

You really can’t be an eagle in crow’s feathers. They don’t look very good and can fall off in-flight.

4 years ago

Best Travel Ads This Week: British Airway’s Beautiful Experiment

5 years ago

SAS continues profit search with 80 percent sale of Norwegian regional carrier

SAS continues profit search with 80 percent sale of Norwegian regional carrier

Kari Lundgren, Bloomberg

The unprofitable SAS has gone through many restructuring and cost-cutting initiatives, and although it must retain Norwegian Air to compete in the short-haul market, puddle jumpers are an asset worth dumping.

6 years ago

Best travel ads this week: 5 videos that set travel to a tempo

6 years ago

Business class on the way out? SAS drops it to compete with low cost carriers

Business class on the way out? SAS drops it to compete with low cost carriers

Chris Jasper, Bloomberg

Nothing like a little competition from the Ryanair, EasyJet and other European LCCs. SAS is feeling it.

6 years ago