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Articles tagged “san diego”

Tourism

SeaWorld Looks to Travel Agents to Help Reverse Attendance Woes

One big force in the travel industry, Southwest Airlines, did what was right as a good corporate citizen (or at least was worried about a brand hit), and is ending ties with SeaWorld after a 26-year relationship. Others in the travel industry see only dollar signs.

Dennis Schaal, Skift | 10 years ago

SeaWorld Looks to Travel Agents to Help Reverse Attendance Woes

Tourism

SeaWorld Credit Rating Lowered to Junk Status by Standard & Poor’s

SeaWorld's brand hit has parallels to the reputation damage that fellow Florida operator Carnival Corp. has had to deal with over the last two years. Carnival is only now recovering, and SeaWorld's struggles may turn out to be more protracted because ending killer-whale shows is a decision SeaWorld isn't ready to make.

Dennis Schaal, Skift | 10 years ago

Tourism

SeaWorld Concedes Blackfish Hurt Attendance in Second Quarter

SeaWorld has been trying to emphasize how it rescues sea creates and allegedly humanely treats orcas in captivity, but a segment of the public just isn't buying it, as SeaWorld's recent attendance figures show.

Dennis Schaal, Skift | 10 years ago

SeaWorld Concedes Blackfish Hurt Attendance in Second Quarter

Tourism

San Diego Taps Local Stars for New Content Marketing Campaign

Tourism boards are starting to realize that high-quality content including interesting and actionable information performs better and spread more organically than a staged corporate campaign ever could.

Samantha Shankman, Skift | 10 years ago

San Diego Taps Local Stars for New Content Marketing Campaign

Tourism

San Diego’s tourism board keeps doors open in last-minute deal with mayor

San Diego would maintain a thriving tourism community for some time without a marketing board, but its functions remain too important to the city’s long-term economic health for the mayor to let its doors close.

Skift | 11 years ago

San Diego’s tourism board keeps doors open in last-minute deal with mayor

Media and PR

Andrew Zimmern’s new Travel Channel show sneaks in this Sunday afternoon

There's no word from Travel Channel whether this will be a regular series -- it wasn't in the new show line up that included such low points as Bret Michael's RV show -- but it looks like the best chance the network has to capture the audience that loved the now-departed Bourdain.

Skift | 11 years ago

Media and PR

City tourism boards expand their online influence with new social integration

There are multiple travel apps that attempt to integrate social media and destination content, but tourism boards are in a better position to leverage the tools given their established authority and influence -- and relatively deep pockets.

Samantha Shankman, Skift | 11 years ago

City tourism boards expand their online influence with new social integration