Airlines' most creative content marketing efforts are coming through in their in-flight safety videos, which are as popular online as their on actual planes. They now need to take this creativity to other aspects of their marketing strategy.
In a rather meta-move, Delta Air Lines today released an in-flight safety video on YouTube made up entirely of Internet memes.
Characters or jokes from viral videos like Charlie Bit My Finger, PBJ Time, Dramatic Chipmunk, and the Ice Bucket Challenge are present from start to finish and take up more of the video than the safety instructions themselves. Scenes or acts from 19 videos are included in total.
The video also marks the return of the Delta flight attendant who appears to have had an unfortunate episode of plastic surgery.
“We had a ton of fun with this one, and we think our customers will, too,” said Mauricio Parise, Delta’s director of worldwide marketing communication. “These memes and cameos tap into the zeitgeist as the latest way of capturing our customers’ attention for our important safety presentation.”
The video was released just as YouTube celebrates its 10th birthday and will begin appearing on Delta aircraft on May 25.
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Photo credit: A cat is the only fitting start to Delta's meme-filled safety video. Delta Air Lines / YouTube