Skift Take

Air New Zealand was one of the first airlines to infuse creativity into otherwise stale safety videos and continues to improve on the concepts as other airlines catch on to its success.

Air New Zealand continues to be a leader in airlines’ growing fight for the best safety video.

The airline’s latest video, called Surfing Safari, features 2014 world champion Gabriel Medina, three time world champion Mick Fanning, American legend Laird Hamilton, and popular surfers from the U.S., Asia, and New Zealand. The athletes share the requisite safety information on the beach and on the water in locations scattered throughout the U.S., Australia, and New Zealand.

While previous safety video have focused on New Zealand as the ultimate destination of an Air New Zealand flight, this iteration highlights several surf destinations accessible via the airline.

“Previous safety videos have done a fantastic job in selling seats and driving tourism flows,” says Air New Zealand’s Head of Global Brand Development Jodi Williams.

However, tapping the world recognized talent also lends credit to New Zealand’s surf spots. Fanning and Hamilton share their favorite locations as part of the campaign.

“New Zealand has some incredible surf spots that are right up there with the best in the world and I hope my time on the waves at Raglan inspires those thousands of surfers around the world who have dreamed of heading down under to pack up their boards and do a road trip around the country,” Hamilton says in the release.

Air New Zealand was one of the first airlines to integrate celebrities into safety videos and continues to be the most active in releasing new versions. Previous videos featured comedian Betty White, Bear Grylls, and Sports Illustrated swimsuit models.

Reach new heights in aviation
November 12 in Dallas
See Who's Onboard

Have a confidential tip for Skift? Get in touch

Tags: air new zealand, safety video

Photo credit: Alana Blanchard, an American pro surfer and model, stars in Air New Zealand’s latest safety video. Air New Zealand / YouTube

Up Next

Loading next stories