Articles tagged “safety video”

The roll-out comes at a sensitive time for the carrier as the FAA continues a major safety review into the company’s operations. 

The FAA says it has not approved new planes and routes for United, but the carrier said it has been cleared to begin the process of resuming certification activities.

Korean Air has released a new in-flight safety video starring virtual humans.

May I have your attention, please? British Airways has unveiled its latest onboard safety video with a humorous take on British culture.

Airlines are banking on capturing the attention of passengers in more compelling ways, and infusing more brand personalities into their safety videos. One thing is certain: The lines between marketing and safety are blurred at times.

In-flight safety videos are fascinating in that they all must stick to the same script. What airlines decide to do with this locked-in time is always an extension of their brand.

Airlines' most creative content marketing efforts are coming through in their in-flight safety videos, which are as popular online as their on actual planes. They now need to take this creativity to other aspects of their marketing strategy.

Air New Zealand was one of the first airlines to infuse creativity into otherwise stale safety videos and continues to improve on the concepts as other airlines catch on to its success.