Articles tagged “ryanair”

Ryanair’s plan to “transform” the package holiday market is a bold one given that the company is late to the party. Other airlines have been supplementing their flights in this way for years.

Ryanair‘s no-nonsense approach to screenscrapers has claimed another victim. Will Momondo bow to pressure and stop linking to Opodo and CheapOair or will it tolerate the loss of Europe’s largest airline?

While an expected profit of almost $1.5 billion is still mighty impressive, the warning signs are there that a prolonged period of Brexit-based uncertainty is likely to be very bad news for airlines.

With the UK government seemingly determined to sever all ties with the European Union, things don’t look great for the travel industry. For the time being there’s not much companies can do but hope for the best.

The European Union revolutionised the airline industry in Europe, helping to foster the boom in cheap flights by creating a single market and doing away with bilateral agreements. How the UK extricates itself from this will be just one area to keep an eye on in the coming negotiations.

If the UK economy moves into recession, companies will look to slash their corporate travel budget. Full service carriers like British Airways are likely to take the bigger hit, which could benefit low-cost airlines like easyJet.

Travel and tourism has been one of Europe's economic strengths in recent year. The Brexit would complicate matters for airlines, tour operators, and many others in the travel industry.

Having a bit of fun and not getting in the way of customers making their own fun is a very on-brand content recipe for Ryanair. It probably won't matter to most the world, which is what makes Jacobs’ low-brow content strategy so very high concept.

Kenny Jacob's vision of the Ryanair friendly/edgy hybrid is walking a fine line on brand, but he seems to have a very grounded perspective of how to manage it. When we think of Ryanair, "uninteresting" is not an adjective that comes to mind.

It's hard to beat Ryanair's adaptability--getting lots of press without saying anything outrageous--now that they're being all nice.