Skift CMO Interviews: Ryanair CMO on Becoming Friendly and Mastering Mobile
Skift Take
Kenny Jacob's vision of the Ryanair friendly/edgy hybrid is walking a fine line on brand, but he seems to have a very grounded perspective of how to manage it. When we think of Ryanair, "uninteresting" is not an adjective that comes to mind.
Editor's Note: Following our previous CEO interview series in online travel, hospitality, and destinations, Skift has launched a new series, this time focused on Chief Marketing Officers.
To better understand the big marketing challenges facing travel brands in an age when consumers are in control, Skift's What Keeps CMOs Up at Night will talk with the leading voices in global marketing from across all the industry's sectors.
These interviews with leaders of hotels, airlines, tourism boards, digital players, agents, tour operators and more will explore both shared and unique challenges they are facing, where they get insights, and how they best leverage digital insights to make smarter decisions.
This is the latest interview in the series.
Few airlines have developed a brand definition as sharp-edged as Ryanair has over its 30 year history. The bad-boy of the European low-cost sector has become nicer, but it hasn’t lost its north.
Ryanair’s CMO, Kenny Jacob
