Articles tagged “reviews”

You've heard other online travel companies talk about the "connected trip." But Tripadvisor focuses instead on the "considered trip" as its north star. CEO Steve Kaufer said engaged travelers, who use his brand to plan all parts of a trip, are his top target.

Loyal customers may love your product and service, but the goal is to get them to spread the word. Here's everything you need to know about Net Promoter Score and how to retain, grow, and convert brand advocates.

Many Airbnb hosts of the mom-and-pop variety — yes, there are a few left — feel aggrieved when they welcome guests into their homes and have to bear the consequences of hostile reviews penned with the worst intentions. Airbnb is trying to tip the balance back toward hosts — and is probably making neither party totally happy.

If you think protest is futile, then you're wrong. Petitioners didn't think TripAdvisor went far enough to promote traveler safety, and they got the travel website to take stock of itself and make additional reforms.

TripAdvisor's treatment of sexual assault allegations at hotels will not please people who would like to see these properties' listings pulverized. But for those travelers scoping out hotels for issues of concern, these feature changes are a modest, incremental, and positive step.

TripAdvisor still isn't crazy about Google emphasizing its own travel businesses ahead of those of competitors. Still, in the wacky world of online travel marketing, metas will advertise in other metas when the financials work in their favor. User experience? It isn't always the best.

TripAdvisor hopes that jail time will scare off the dishonest folks creating fake reviews. We hope so, too.

Here's an unorthodox thought in business: TripAdvisor CEO Steve Kaufer knows that the company's value proposition for its customers can remain strong even when the financials face difficulties every once in a while. That's a truism that sometimes gets lost when pundits focus merely on stock price variations.

Consumers will benefit from easily accessible restaurant health data, as long as the information is always correct and up-to-date.

Most tech companies have no idea what to do about the creation and management of content. Google proved that with Zagat and other acquisitions, so it is good to see it in the hands of a content-first company.