Articles tagged “retail”

Is there a brand out there with more cachet in the luxury world than Hermès? There's a reason for it. The company manages expansion and inventory in a prudent way.

When flyers think about spending money at the airport, sandwiches and lattes quickly come to mind. But airports are thinking just as much about money spent in the parking lot, and they might need to change their approach.

Airports are the shopping malls of modern times and one of the most effective ways for luxury brands to engage target markets worldwide.

In the rush to smash together retail and hotels, brands have to focus on doing this with a lot of care and intention. Sometimes a brand just isn't that important.

As travelers crave more meaningful experiences during their vacations, where does that leave cruise ship shopping? Cruise operators are trying to figure that out and deliver the kind of retail that passengers will respond to.

International spending on luxury goods often tracks movements in worldwide travel. A recent report sheds light on how travel and high-end shopping are intertwined.

There's good and bad in this report. Spending will continue, of course, but it is shifting into new markets and leaving some legacy markets in the lurch.

Is there a more powerful FOMO than an airport boutique you'll never see again with an object of desire that may or not be a bargain because you're not sure of the exchange rate?

Airport sales are not only growing faster than traditional retail outlets, but also providing multiple, multi-channel advertising opportunities well-positioned to reach luxury brands' target customers.

All these points are quite basic, but in the chase for bling, brands often forget that they're the building blocks of luxury.